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There have been thousands of books and articles extolling the virtues and importance of marketing and advertising. But I don't think there's ever been one about how stupid most of it is. Well, now there is.


This teaser site is a sampler of some essays and opinions in my book of the same name. The book contains pieces about the stupidity of marketers that I've  published over the past 15 years. My hope is that this site will encourage you to order the full book, which is available here.

Bob has written six Amazon #1 selling books about advertising. For more about Bob, go here.


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"A fascinating account of an advertising practice little meticulous as it is accessible ...this is an eye-opening book."

- Kirkus Reviews

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"An all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire."              -Communication Arts

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