WORLD FEDERATION OF ADVERTISERS DEBATE ON ADTECH
- Bob Hoffman
- Jan 1, 2024
- 1 min read
Updated: Feb 1, 2024
In this video from 2017, Bob debates the virtues of tracking at the World Federation of Advertisers annual conference in Toronto
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There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is.
Well, now there is.
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